This article contributed by Dustin Trung Nguyen, Head IQI VietnamResidential: HCMC apartment price climbs to new peak of nearly $4,700 per square meter. Apartment prices in Ho Chi Minh City rose to an unprecedented VND120 million (US$4,691) per square meter on average in the first quarter, marking a 47% increase year-on-year. But the record price was achieved because a majority of new launches in the last three months were in the high-end and luxury segments priced at above VND100 million (US$3,870) per square meter The eastern and central districts of HCMC, where the high-end projects are largely concentrated, continue to lead the charge in new supply, accounting for some 53% of over 2,390 units launched in the first quarter. The south and west, which still offer some mid-range projects (priced at around VND60 million per square meter), represent 19% and 15% of the supply.  Knight Frank’s data shows that the average apartment price in HCMC in the first quarter reached nearly VND92 million per square meter, a 12% rise from the same period last year, with transaction volumes dropping by 47% compared to late 2024. Cushman & Wakefield CEO Trang expected HCMC to add around 9,500 new apartments in the second quarter, predominantly in the high-end segment with an average selling price of VND120 million per square meter. If the prices continue to rise, demand is expected to gradually shift toward the city’s suburban areas and neighboring cities, where prices remain affordable.  Hanoi apartment price growth in the first quarter decelerated to the slowest pace in nearly two years as sellers lower their rates to attract buyers. Prices on the primary market – where developers sell directly to buyers – averaged VND75 million (US$2,915) per square meter in the first three months, a 3% growth from the last quarter of 2024, this was the slowest quarterly growth since the second quarter of 2023. The secondary market – where buyers sell to other buyers – also saw slower price growth at 3% to VND50 million. In most projects, prices were stagnant, except for those in prime areas where leasing potential was high.  Data from research firm Cushman & Wakefield echoed these findings, reporting declining demand for Hanoi’s apartment sector. The market recorded sales of over 4,300 units, a 53% drop from the previous three-month period. Absorption rates weakened as buyer confidence waned, with many prospective buyers adopting a cautious stance amid ongoing economic uncertainties. Most of the new units, 77%, were in the high-end and luxury segments, and few were affordable. Property listing platform Batdongsan has seen apartment prices in the capital going flat since the end of last year. Commercial:  Many shopping malls in Hanoi, most of them once thriving hubs of entertainment and retail, are now largely vacant and attract few customers. Meanwile, HCMC office rents at 5-year high driven by rising demand Premium office rents in HCMC reached a five-year high of US$67 per square meter on average last year after rising by 2.2% from 2023. Across all grades (affordable, mid-range and premium), the average rent rose by 1.6% to $36, according to property consultancy JLL Vietnam. Data from market researcher Knight Frank confirms the rising trend, showing prime office rents grew by 3% last year to $61.  Occupancy rates in new office buildings were 88-90%, it said. Another property consultancy, Savills, said the HCMC office market has seen a steady increase in rentals over the past decade.  Last year, across all grades, they increased by 2-3% but demand remained strong as indicated by occupancy rates of above 89%.  Trang Le, CEO of JLL Vietnam, said recovery in demand from both domestic and international businesses has been a key driver, allowing premium office landlords to confidently hike prices. Last year the vacancy rate dropped to just 6% at premium buildings and 12% across the market, she added.  Japanese companies have been active in securing office space, accounting for 19% of the more than 75 companies that signed new lease agreements in HCMC, JLL data shows. Vietnamese businesses were in second place, with South Korean and American firms close behind. The information technology and communications sector led the demand for office space (accounting for 30% of the total absorbed area), followed by the finance and banking, retail and pharmaceutical industries. Want deeper insights into global property trends? Download our comprehensive market value report to explore opportunities beyond VietnamDownload

Written by Dustin Trung Nguyen, Head of IQI VietnamVIETNAM REAL ESTATE MARKET OVERVIEWResidential MarketHo Chi Minh City (HCMC) has banned apartment owners from leasing their properties for short durations as part of efforts to curb unauthorized Airbnb-like services.Only licensed businesses offering tourism services will now be allowed to lease properties for short-term stays, although the authorities have not clearly defined what constitutes a "short" duration.With the rapid increase in apartment towers across Vietnam’s largest city, many owners have turned to short-term rentals, using platforms like Airbnb and social media to connect with customers. However, most of these rental incomes remain untaxed.The popularity of Airbnb-style rentals has led to conflicts between short-term tenants and long-term residents, who often complain about noise disturbances late at night and cleanliness issues.Rising Property Prices and Affordability ChallengesSoaring property prices have left many young people unable to rent or buy homes.According to property analyst Le Quoc Kien, young people whose parents own homes in Hanoi and HCMC often have no choice but to live with their families to save money. With average salaries ranging from VND 10-15 million, homeownership has become a distant dream.A recent Global Property Guide report ranked Hanoi as the 11th most expensive city in Asia for renting.The average rent for a two-bedroom unit in Hanoi has reached US$715, surpassing rental rates in Kuala Lumpur, Jakarta, and Mumbai.A Vietnam Association of Realtors (VARS) bulletin highlights that house prices continue to outpace income growth, making homeownership increasingly unaffordable.VARS estimates that to buy an average apartment in Hanoi, a household would need to earn VND 45-210 million per month, equivalent to 2.3 to 10 times the actual incomes of most people.Nguyen Van Dinh, chairman of VARS, attributes rising prices to a supply shortage, as developers continue to cater mainly to high-income buyers and speculators, leaving low- and middle-income buyers with limited options.A report by the Ministry of Construction stated that apartment prices in HCMC increased by 20-30% in 2024.Affordable housing, which was once priced under VND 30 million per square meter, now starts at VND 45 million.A small apartment in Thu Duc City is now priced at nearly VND 2.5 billion.Commercial MarketHanoi's Shophouses Struggle Amid E-Commerce BoomMany shophouses in downtown Hanoi have been left vacant as shop owners struggle to keep their businesses afloat due to the rise of e-commerce.Thu Phuong, a former shop owner in Hanoi, recently vacated her 70-square-meter fashion store in Cau Giay District, after closing two other outlets earlier this year.While revenues from her three stores used to be sufficient to cover rent, declining sales forced her to end her lease contracts. She is now shifting her business online and looking for a smaller store inside alleys to reduce costs.Declining Demand for Physical Retail Spaces|Hanoi’s once-bustling commercial streets are seeing an increasing number of vacant outlets, as landlords struggle to find tenants:Kim Ma Street, known for its fashion stores and restaurants, now has over 40 closed storefronts.Nguyen Thai Hoc Street is experiencing similar vacancy trends.The Changing Landscape of Retail InvestmentsDuc Huy, a property broker with five years of experience, noted that the number of available shophouses has risen by 15-20% compared to last year.A five-floor house on Kim Ma has remained vacant since August, despite rent prices being lowered by 10% compared to two years ago, now at VND 50 million (US$1,960) per month.Shifting Consumer Preferences & Market AdjustmentsIn previous years, landlords could demand high rents, and tenants were willing to pay. However, that is no longer the case.Nguyen Chi Thanh, vice chairman of the Vietnam Association of Realtors, stated that shophouses face major challenges, as consumers increasingly prefer shopping in malls or online.Many businesses are redirecting investments away from physical locations and focusing on online marketing, which attracts more customers with lower overhead costs.Some analysts also highlight that Hanoi’s shophouses often lack sufficient parking spaces, making them less convenient for customers compared to malls.Declining Profitability of Shophouse RentalsDinh Minh Tuan, business director at listing platform Batdongsan, observed that the profitability of shophouse rentals has been declining due to shifting consumer behavior and increasing online sales competition.FOR MORE UPDATE NEWSLATTER, CLICK HERE!

Written by Dustin Trung Nguyen, Head of IQI VietnamSegment 5-10 billion VND: Demand in Ho Chi Minh City is almost twice as high as in Hanoi.Segment 1-3 billion VND: Ho Chi Minh City leads, reflecting the strong appeal of affordable housing in theSouthern market.Segment 2-3 billion VND: Hanoi dominates, thanks to apartment developments that align with the financialcapabilities of most buyers.Types of Real Estate in DemandHo Chi Minh City: Private houses are the most sought-after, particularly in areas such as An Phu (District 2), Phu Huu (District 9), Thao Dien (District 2), and District 7.Hanoi: Apartments lead in search demand, notably in Nam Tu Liem (Tay Mo), Cau Giay (Trung Hoa), and satellite areas such as Gia Lam, Hoang Mai, and Ha Dong.Neighboring Provinces: Land for sale dominates, catering to investment needs and suburban infrastructure development.Rental Market: A Consistent TrendThe rental real estate market remains stable across regions. The most in-demand rental properties include apartments, boarding houses, rented rooms, and private houses, reflecting steady demand among residents and workers.Project Supply & Market RecoverySlight Recovery from Late 2024After a prolonged stagnation, real estate supply has begun to recover:Hanoi: Nearly 10 new projects were launched, including Lumi Hanoi, Imperia Sola Park, The Ninety Complex, Vinhomes Co Loa, and Grand Sunlake.Ho Chi Minh City: The market gained momentum towards the end of the year, with new developments such as Eaton Park, The Opus One, Fiato Uptown, Lavida Plus, Khai Hoan Prime, and King Crown InfinityMarket Overview and ForecastIn 2023, total market supply hit its lowest level in the past decade. However, from Q3 2024 onwards, new projects have re-entered the market, particularly in HCMC, which is experiencing a stronger recovery than Hanoi. With stable demand in the mid-range and high-end price segments, along with a resurgence in supply, the Vietnamese real estate market is expected to grow significantly in 2025, particularly in Ho Chi Minh City.The real estate revival in 2024 was fueled by growing homeownership demand and notable infrastructure improvements. These factors have accelerated transactions and investment activities, further strengthening the market.Commercial MarketChallenges in Hanoi’s Shophouse MarketMany shophouses in downtown Hanoi are being left vacant as shop owners struggle to stay afloat amid an e-commerce boom.Case Study:Thu Phuong, a store owner in Hanoi, recently vacated her 70-square-meter fashion store in Cau Giay District, after closing two other outlets earlier in the year.While revenue from her three stores once covered rent costs, declining sales forced her to terminate lease agreements.She is now shifting her business focus to online sales and looking for a smaller, lower-rent location in sidealleys.Declining Retail Demand & Rising VacanciesThe capital’s once-bustling fashion and restaurant streets are now lined with vacant storefronts, as landlords struggle to find tenants.Kim Ma Street: Over 40 stores have closed.Nguyen Thai Hoc Street: Faces a similar downturn, with an increasing number of empty commercial spacesMarket Insights:Duc Huy, a property broker with five years of experience, estimates that shophouse vacancies have risen by15-20% compared to last year.A five-story property on Kim Ma Street has remained vacant since August, even after landlords lowered rents by 10% from two years ago to VND 50 million (US$1,960) per month."A few years ago, landlords demanded high rents, and tenants were willing to pay. That is no longer the case." –Duc Huy, Property BrokerChanging Consumer Behavior & Investment ChallengesNguyen Chi Thanh, Vice Chairman of the Vietnam Association of Realtors, highlights that the shophouse segment is facing major challenges, as customers increasingly prefer shopping malls or online- Instead of investing in high-rent retail locations, businesses are shifting budgets toward online marketing,which attracts more customers.Key Drawbacks of Hanoi’s Shophouse Market:Limited Parking Spaces: Compared to shopping malls, most shophouses lack sufficient parking, making themless convenient for consumers.Declining Rental Profitability: According to Dinh Minh Tuan, Business Director at Batdongsan, shophouse rental yields remain at around 3% annually—unchanged since 2021.For more info on global insight. click here

Residential:Projects currently being implemented in Ho Chi Minh City and neighboring areas are still priced below VND50 million/m2.In 2024, the high-end and luxury housing segment will account for 80% of the new supply in the Ho Chi Minh City market. With increasingly limited land funds, affordable housing projects are moving to the outskirts of Ho Chi Minh City and neighboring provinces.3 luxury apartment projects of the 3 "big guys" Masterise Homes, Gamuda Land, Vinhomes in Thu Duc City (Eastern area of Ho Chi Minh City) make a dynamic point in the Eastern real estate market at the end of the year.Eaton Park phase 2 price rumor is 142 million VND/m2; Masteri Grand View is around 120-140 million VND/m2; Opus One price fluctuates around 72 - 85 million VND/m2.Located close to each other, Masterise Homes - Masteri Grand View project and Gamuda Land - Eaton Park are constantly being "compared" - better in price, amenities, location, and legality. Meanwhile, Opus One - Vinhome Grand Park is located far from the center of Ho Chi Minh City, thought to have a light price, but the announced price of nearly 100 million VND/m2 surprised many people.The East of Ho Chi Minh City is becoming the "hottest" battlefield of the luxury apartment market, where only investors with strong financial potential and long-term vision are able to enter the game.60% of sales & customers are interested in information related to Eco Retreat (opening time, products, opening route, investment potential)20% of sales & customers are interested in resort products, branded to Huas because of the reputation of the operatetion brand, they are curious about the brand of Hausa series of information about Sun Group resort projects are reaching to Sales & customers through word of mouthThe public investment market promotes the wave of the suburban real estate market at the beginning of the yearCommercial:Real estate around Long Thanh airport “heats up” at the end of the yearReal estate in Nhon Trach, Long Thanh (Dong Nai); Ba Ria - Vung Tau… continues to record positive signals at the end of the year, along with the urgent construction progress of a series of large-scale transport infrastructure projects being deployed in the area.The first commercial flight is expected to take off from Long Thanh airport on September 2, 2026. Therefore, the implementation of connecting projects such as Bien Hoa - Vung Tau expressway, Ho Chi Minh City Ring Road 3, Ben Luc - Long Thanh expressway and many other intra-provincial routes are being thoroughly implemented.Nhon Trach Bridge (a component project of Ho Chi Minh City Ring Road 3 project phase 1) has also joined two border spans.The FIATO Airport City apartment project of Thang Long Real Group at the front of Ton Duc Thang, Nhon Trach (Dong Nai) has recently continued to receive attention from buyers when a series of large infrastructure projects around the project are scheduled to be completedSome land and townhouse projects in Long Thanh (Dong Nai), Ba Ria - Vung Tau are also preparing to offer secondary sales to meet the demand that is expected to increase with the infrastructure wave.FOR MORE UPDATE NEWSLETTER, CLICK HERE!